About a month ago, I bought this cereal with a "pop out, build & play!" Ocean adventure. After my kids finished the cereal, I intercepted the box so that my wife would not put it with the recycle items. Yesterday, my daughter Maggie and I followed the instructions on the box. The stages of the project are shown in the slideshow below. It took only about fifteen minutes, not the whole afternoon. However, we did not do all of the associated activities on the website. While the items constructed were somewhat disappointing, this advertising campaign by General Mills was probably a success. That day, I bought Berry Berry Kix instead of another cereal.
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